Deceuninck Windows and Doors in Yulia Chicherina’s “Live House”
On July 1 in the Moscow region a joint promotional event was held by the company Deceuninck and the famous singer Yulia Chicherina, celebrating the completion of the construction of her country house.
The organizational and communicational support for the event was provided by R.I.M. Porter Novelli, which performs complex communicational support for Deceuninck in the Russian market.
For Deceuninck – the world leader in the sphere of production of PVC systems for the construction industry – this was its first experience of working together with a “star”.
The reason for the trip out into the Moscow region was to visit the unique “live” country house of Yulia Chicherina - an original design project consisting of a white cubic structure with triangle-shaped windows - the first of its kind to be built in Russia.
On Yulia’s instructions, Deceuninck developed and fulfilled a unique technical feat in installing triangle-shaped windows and front door of the house.
The event included a press-tour to Yulia Chicherina’s live house, and also an excursion around the house of the singer and an informal outdoor press conference.
At the press conference Yulia and Deceuninck technical director Valery Kozionov talked about the live house project, from its inception as an idea to the implementation of the concept, about the materials used, the construction process and the installations, about the triangle-shaped windows and front door and energy-saving technologies, and also answered journalists’ questions.
Yulia said: “Our house is very well-lit. A third of the wall space is made up of windows. Deceuninck suggested an interesting solution, and now the house looks exactly the way I wanted it to - sunny and creative.”
At the end of the press conference Yulia handed out CDs with her latest songs, performed a few numbers and gave autographs.
Unique country house of Julia Chicherina
Yulia said: “Our house is very well-lit. A third of the wall space is made up of windows
Specially designed by Deceuninck frames for the front door
Completed form of a glass door in the house of singer
Julia Chicherina and Deceuninck technical director Valery Kozionov talk about the "Live House" project
Singsong Julia of Julia Chicherina was a pleasant surprise for journalists